• Swing Impact 3.5" Swing Impact 3.5" Swing Impact 3.5" Swing Impact 3.5" Swing Impact 3.5"

    Swing Impact 3.5"

    Keitech Swing Impact Features: Remarkable natural swimming action Strong squid scent Specifically weighted salted plastics provide better balance & action

    $9.99
  • Fat Grub 3" Fat Grub 3" Fat Grub 3" Fat Grub 3" Fat Grub 3"

    Fat Grub 3"

    The Fat Grub is like our Curl Tail Grub on steroids. Featuring a fat body and a large curly tail, the action of the this bait will produce results no matter what you’re fishing for.

    $6.99
  • Lunkerhunt Swim Bento

    Lunkerhunt Swim Bento

    Designed to perfection, the Lunkerhunt Swim Bento™ is one of the most realistic baitfish imitators on the market. The Swim Bento™ features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated...

    $9.99
  • Berkley PowerBait® Walleye Attractant

    Berkley PowerBait® Walleye Attractant

    The Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait Fish hang on longer for more positive hook sets The more a fish bites the more scent is dispersed into the water PowerBait products are available for nearly...

    $4.99 - $6.99
  • 13 Fishing Jeffrey 6pk

    13 Fishing Jeffrey 6pk

    Bold soft baits crafted for the serious ice anglers; Jeffrey is what you want if you like to fish with high-finesse presentations. Unique actions, details and scent tempt strikes out of the wariest panfish and trout.

    $5.99
  • Berkley Gulp!® Grub 8pk

    Berkley Gulp!® Grub 8pk

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! 4" 8pk

    $9.99
  • Berkley PowerBait MaxScent Tubes 6pk Berkley PowerBait MaxScent Tubes 6pk Berkley PowerBait MaxScent Tubes 6pk Berkley PowerBait MaxScent Tubes 6pk Berkley PowerBait MaxScent Tubes 6pk

    Berkley PowerBait MaxScent Tubes 6pk

    The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the...

    $10.99
  • Berkley PowerBait Pit Boss

    Berkley PowerBait Pit Boss

    FEATURES The ever-popular Skeet Reese design has been taken to the next level Designed to mimic both bait fish and crawfish The unique swimming action makes this bait irresistible Awesome flippin' bait

    $6.99
  • Berkley PowerBait® Craw Fatty Berkley PowerBait® Craw Fatty Berkley PowerBait® Craw Fatty Berkley PowerBait® Craw Fatty

    Berkley PowerBait® Craw Fatty

    FEATURES The ever-popular Bobby Lane design has been taken to the next level Features bigger ribs and a wider body for maximum water disturbance Thinner body design results in flawless hook-ups

    $6.99
  • Berkley Powerbait Hollow Belly Swimbait Berkley Powerbait Hollow Belly Swimbait Berkley Powerbait Hollow Belly Swimbait Berkley Powerbait Hollow Belly Swimbait Berkley Powerbait Hollow Belly Swimbait

    Berkley Powerbait Hollow Belly Swimbait

    With its proven big-fish appeal, the Berkley® Powerbait® Hollow Belly Swimbait makes a triumphant return to trophy bass lakes and inshore fisheries. This sleek, lively softbait has the look, smell, and taste that predators go for, whether fished fast or...

    $10.99
  • Berkley PowerBait Power Tubes Berkley PowerBait Power Tubes Berkley PowerBait Power Tubes Berkley PowerBait Power Tubes Berkley PowerBait Power Tubes

    Berkley PowerBait Power Tubes

    Moulded-in tentacles providing subtle or lively motion. The hollow tube can be filled with attractant for a more powerful presentation. A go-to bait for the serious smallmouth bass angler.

    $7.99
  • Berkley PowerBait Boss Grubs 8pk Berkley PowerBait Boss Grubs 8pk Berkley PowerBait Boss Grubs 8pk Berkley PowerBait Boss Grubs 8pk Berkley PowerBait Boss Grubs 8pk

    Berkley PowerBait Boss Grubs 8pk

    Designed by Bassmaster Classic® winner Skeet Reese, the Berkley® PowerBait® The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The chunkier profile is ideal as a Bladed Jig Trailer, on a Jig Head, Swim...

    $8.99
  • Berkley Powerbait Chigger Craw 9pk Berkley Powerbait Chigger Craw 9pk Berkley Powerbait Chigger Craw 9pk Berkley Powerbait Chigger Craw 9pk Berkley Powerbait Chigger Craw 9pk

    Berkley Powerbait Chigger Craw 9pk

    DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

    $7.99
  • Swimming Mullet Swimming Mullet Swimming Mullet Swimming Mullet Swimming Mullet

    Berkley Gulp! Swimming Mullet

    DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Realistic head and body design High action swimming tail Features...

    $10.99
  • Berkley PowerBait® Bunker Hawg Berkley PowerBait® Bunker Hawg Berkley PowerBait® Bunker Hawg Berkley PowerBait® Bunker Hawg Berkley PowerBait® Bunker Hawg

    Berkley PowerBait® Bunker Hawg

    DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

    $9.99
  • Berkley PowerBait Fatty Bottom Hopper Berkley PowerBait Fatty Bottom Hopper Berkley PowerBait Fatty Bottom Hopper Berkley PowerBait Fatty Bottom Hopper Berkley PowerBait Fatty Bottom Hopper

    Berkley PowerBait Fatty Bottom Hopper

    DESCRIPTION Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18...

    $6.99
  • Berkley Gulp! Jigging Grub Berkley Gulp! Jigging Grub

    Berkley Gulp! Jigging Grub

    DESCRIPTION The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! FEATURES Proven shape with great action on slow retrieve Great on jigs,...

    $9.99
  • Berkley Gulp! Nightcrawler Berkley Gulp! Nightcrawler Berkley Gulp! Nightcrawler

    Berkley Gulp! Nightcrawler

    The Berkley® Gulp!® Night Crawler looks like the real thing and smells even better! This sleek, ultra-realistic soft crawler is the perfect walleye bait for jigging or rigging onto a spinner harness. Much more durable than a live crawler, with the same...

    $9.99
  • Berkley® PowerBait® Power Grubs® Saltwater Berkley® PowerBait® Power Grubs® Saltwater Berkley® PowerBait® Power Grubs® Saltwater Berkley® PowerBait® Power Grubs® Saltwater Berkley® PowerBait® Power Grubs® Saltwater

    Berkley® PowerBait® Power Grubs® Saltwater

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

    $10.99
  • Berkley® PowerBait® Power Grubs® Berkley® PowerBait® Power Grubs® Berkley® PowerBait® Power Grubs® Berkley® PowerBait® Power Grubs® Berkley® PowerBait® Power Grubs®

    Berkley® PowerBait® Power Grubs®

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

    $10.99
  • Berkley Gulp! Minnow Berkley Gulp! Minnow Berkley Gulp! Minnow Berkley Gulp! Minnow Berkley Gulp! Minnow

    Berkley Gulp! Minnow

    The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Replaces the real thing Water-based formula has lifelike taste and texture

    $9.99