LURES

Trolling Spoon

Swing Impact 3.5"

Keitech Swing Impact Features: Remarkable natural swimming action Strong squid scent Specifically weighted salted plastics provide better balance & action

Rapala® Rap-V Blade Bait 05

The Rapala Rap-V Blade Bait is all action and attitude! It’s the perfect versatile bait you’ve been looking for! Rapala added two-line tie positions, the front-line tie for a slower fall swimming action and the rear line tie for a fast, head down falling...

Jerk Minnow

Live Series Lure

The most realistic Bass, Walleye, Pike and Musky Tackle. Never before has mimicking bait fish been perfected as well as with the Lucky Strike Live Series Lures. From ultra-realistic patterns and the most life-like swimming action in the water, to the...

Fat Grub 3"

The Fat Grub is like our Curl Tail Grub on steroids. Featuring a fat body and a large curly tail, the action of the this bait will produce results no matter what you’re fishing for.

Dooms Day Spoons 5pk

Eagle Claw spoons 5 pack red/white

Alvin Chipmunk 2.5"

Alvin Chipmunk is a hard body bait, consisting of a steel rattle ball inside, along with a big front bill to help it reach depth quicker.

Northland Tackle Whistler Jig

Deadly on Perch, crappies, walleyes, Pike, trout and bass. Dynamite in clear or moderately stained water. Tip with live bait such as half a crawler or a Minnow, or soft-plastic Trailers. Cast and flutter around weeds, Rocks and wood. Also effective...

Savage Gear Alien Eel V2

The special shaped tail of Savage Gear’s Alien Eel ensures a deadly slowntail-kicking action on the retrieve, driving big predatory fish insane. The enticing side fins vibrate and draw even more aggressive strikes. This lure can be fished very slow or at...

3D Suicide Duck

Based on the scan of a duckling, the 3D Suicide Duck perfectly mimics the profile predatory gamefish have learned to love. With dual Smash Tails, the Suicide Duck draws aggressive game fish in from distance resulting in explosive topwater strikes.

3D Snake

Based on a scan of a real snake. The perfect baby snake imitation, with the most realistic swimming topwater action. The lure swims with a wide S action either on the surface or just below, depending on where you attached the line to the lure.

Rapala Rippin' Rap

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

Pre-Rigged Soft Lure Suissex Shad Spin Blade

Storm® WildEye® Live Minnow

• Imitates the look and swimming wiggle of a live minnow• Rigged with a strong, soft body and an internal lead head• Realistic swimming actionLeave the minnow bucket at home. This ultrarealistic Storm bait perfectly imitates the look and swimming wiggle...

Lunkerhunt Swim Bento

Designed to perfection, the Lunkerhunt Swim Bento™ is one of the most realistic baitfish imitators on the market. The Swim Bento™ features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated...

Berkley Flipping Jig

PowerBait® Agent E

The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey...

Teary Jig

When fishing through the ice it’s important to stay connected with your bait, and by proxy your catch! The Lunkerhunt Teary Jig features a unique tapered weight on its hook shank that allows it to pass through the water column with minimal resistance...

Compact Frog

Pro and avid anglers have been modifying their skirted frogs for years, the goal being to create a smaller target for bass to hone in on. Modifications create a frog that bass can eat in a single strike. The Lunkerhunt Compact Frog has been designed for...

Micro Magic Man

Magic Man’s baby brother, this little fella’s got the voice and moves you want when the water’s clear and the fish are on smaller forage. A double-duty ice or open water bait, the loud, single rattle provokes the fight and the soft flutter fall seals the...

Little Joe Walleye Spinner

True walleye fishermen know that spinner rigging reigns among the most productive walleye presentations. The thump, flash and color produced by a churning blade draws walleyes in for the strike under a wide variety of fishing conditions, then the...

Little Joe Floating Worm Harness

• Neutrally buoyant presentation• Keeps your crawler in the strike zone• Rigged with high visibility foatsThe Floating Worm Harness offers a neutral buoyancy presentation, keeping your crawler off the bottom and up in the strike zone. High visibility...

Little Joe Crawler Harness

Our standard 36' Little Joe Crawler Harnesses–'Little Joes' to longtime fans–are ideal workhorses for drifting and trolling with minnows, crawlers, and other live bait.