LURES

Apex Tackle Bottom Bouncer

These torpedo style bottom bouncers will help keep you from getting hung up while dragging baits along the bottom. Package of 2.

Wild Eye Live Yellow Perch

Wild Eye Live Perch

When pike are on the prowl, they will never pass up an easy strike at a perch Each of these baits boasts natural color patterns, holographic Swimmin' Flash Foil The product weighs .375 Oz Rigged with a strong, soft body and an internal lead head...

Trolling Spoon Single Hook

Fish A Winner... Fish A Northern King Design gives widest effective speed range of any spoon Proven fish catching action throughout entire speed range Durable, environmentally friendly paint finishes Strong stainless steel split ring and premium hook

The Original Chatter Bait

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration,...

Pro Walleye Crawler Hauler

Dandy Spinner Kit

Description A proven success, this Dandy Spinner Assortment has two 1/8 oz. and one 1/4 oz. French style lures. Deadly on all gamefish, these spinners feature treble hooks, and blades which revolve around the lure to attract fish by sight and sound.

Baitfish Spinner Harness

Assault Diamond Jig (Updating)

Ahi Assault Diamond Jigs are a staple of offshore jigging and are widely used for sea bass, grouper, ajs, lincod, rockfish, halibut, tuna and more State of the art 3D holographic reflective finish Pattern emulates fish scales, providing anglers with a...

LiveTarget Hollow Body Field Mouse

Mice are native to most areas of North America, and can often be found foraging for food along shorelines and on floating vegetation - putting them in constant contact with hungry, opportunistic bass. Offering the perfect mouse imitation, the Livetarget...

Little Joe Walleye Spinner Nickel

"Little Joes" to longtime fans–are the ideal workhorses for drifting and trolling with minnows, crawlers, and other live bait. 

Freedom Football Jig

Utilizing patented technologies, the Freedom Tackle Skirtless Football Jig Heads will give your soft plastics an enhanced action so that you get more bites and put more fish in the boat. Featuring Freedom Tackle’s free-swinging design, the Freedom Tackle...

Freedom Chatterbait 3/8oz

Boldly go where no bladed jig has gone before! A partnership between Z-Man and Freedom Tackle, this bait combines Z-Man's patented, industry-leading bladed swim jig design with Freedom's proprietary advanced interchangeable hook design. Unlike other...

Football Head Jig 2pk

The Freedom Tackle Football Jig features a unique head design that minimizes snags, while enhancing the bait’s action The sonic brass echo chamber mimics a crawfish rummaging on the bottom and helps fish dial in on the bait in muddy water. What really...

Booyah Blade 3/8oz

Single Colorado blades produce a great amount of vibration, allowing bass to feel lt from long distances. With Mustad Ultra Point hooks and Bio-Flex silicone skirts. Color: White/Chartreuse Weight: 3/8 oz

PowerBait® Crash Craw

Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy cover and a mouth full of PowerBait flavor!...

Trolling Spoon Treble Hook

Fish A Winner... Fish A Northern King Design gives widest effective speed range of any spoon Proven fish catching action throughout entire speed range Durable, environmentally friendly paint finishes Strong stainless steel split ring and premium hook

Swing Impact 3.5"

Keitech Swing Impact Features: Remarkable natural swimming action Strong squid scent Specifically weighted salted plastics provide better balance & action

Rapala® Rap-V Blade Bait 05

The Rapala Rap-V Blade Bait is all action and attitude! It’s the perfect versatile bait you’ve been looking for! Rapala added two-line tie positions, the front-line tie for a slower fall swimming action and the rear line tie for a fast, head down falling...

Jerk Minnow

Live Series Lure

The most realistic Bass, Walleye, Pike and Musky Tackle. Never before has mimicking bait fish been perfected as well as with the Lucky Strike Live Series Lures. From ultra-realistic patterns and the most life-like swimming action in the water, to the...

Fat Grub 3"

The Fat Grub is like our Curl Tail Grub on steroids. Featuring a fat body and a large curly tail, the action of the this bait will produce results no matter what you’re fishing for.

Dooms Day Spoons 5pk

Eagle Claw spoons 5 pack red/white

Alvin Chipmunk 2.5"

Alvin Chipmunk is a hard body bait, consisting of a steel rattle ball inside, along with a big front bill to help it reach depth quicker.