• Aqua-Vu Multi Vu Pro Gen 2 Aqua-Vu Multi Vu Pro Gen 2

    Aqua-Vu Multi Vu Pro Gen 2

    Add real time “live” viewing to any TV or HDMI-in enabled compatible sonar using an Aqua-VU Multi-Vu Pro Gen2 Underwater viewing system. The Aqua-Vu Multi-Vu Pro underwater camera system allows you to display an Aqua-Vu underwater camera on any...

    $1,099.99
  • Aqua-Vu HD7i-125 Underwater Camera

    Aqua-Vu HD7i-125 Underwater Camera

    New HD7i-125 Gen2 with full 1080p HD resolution and image-clarifying True-Color technology plus battery power saver mode. Outfitted with Aqua-Vu’s modular XD Camera with Quick Attach, the HD7i-125 High-Definition Underwater Viewing System displays rich,...

    $1,299.99
  • Aqua-Vu AVConnect HD

    Aqua-Vu AVConnect HD

    DESCRIPTION The AV Connect HD provides effortless connection of your HD Series Camera directly into any IOS or Android phone or tablet for live viewing, recording, and sharing on your device. SPECIFICATIONS Features: Smartphone size with...

    $379.99
  • ICE HELIX 7 CHIRP GPS G4

    ICE HELIX 7 CHIRP GPS G4

    The ICE HELIX 7 CHIRP GPS G4 will not only help you catch the fish, it will help you find where to catch them. Take advantage of outstanding features like Dual Spectrum CHIRP Sonar with 3/4" target separation, CHIRP Interference Rejection, built-in GPS...

    $1,389.99
  • 8" ION® R1

    8" ION® R1

    The 8” ION R1 utilizes a powerful 5Ah Gen 1 battery, paired with a specially designed motor to deliver optimal power and performance. In fact, ION R1 adds up to 35% more power and significant speed upgrades over previous Gen 1 ION Augers, making it one...

    $809.10
  • Insulated Round Tip Up Insulated Round Tip Up

    Insulated Round Tip Up

    Easily detect strikes with the NEW Berkley® Insulated Tip Up. The unique, double jointed flag is extra tall to detect strikes, and the thick, enclosed insulation keeps your fishing hole from freezing up. The 10” diameter fits inside a 5-gallon bucket for...

    $36.99
  • ION 8" Power Auger with 4 AMP Gen 1 Battery

    ION 8" Power Auger with 4 AMP Gen 1 Battery

    ION gives you big time 40V power and performance, with none of the hassles of gas or propane. ION is powerful, fast, and re-drills old holes in a smooth and controlled way, making this the perfect auger for a wheelhouse or hole hopping. The 8-inch ION...

    $662.10
  • ION R1 10" Auger

    ION R1 10" Auger

    If you like chasing big fish, the 40V ION R1 is one of the most user friendly 10” augers on the market. The 5Ah battery, paired with specially engineered motor that maximizes speed and efficiency, make this auger perfect for the angler that enjoys hole...

    $861.10
  • Celsius SBTU-50 Plastic Tip Up

    Celsius SBTU-50 Plastic Tip Up

    Cast out the Celsius Plastic Tip-Up With Black Line. This reliable line is sure to help land some great catches on your next trip. Celsius Plastic Tip-Up With Black Line: Pre-spooled with 20 lb braided line Features heavy-duty frame High visibility...

    $16.99
  • Okuma Coldwater Ice Rod

    Okuma Coldwater Ice Rod

    The Okuma Coldwater Ice Rod is a 24-ton Carbon blank, split grip with cork and EVA design, stainless steel guides, as well as custom reel seat on models (except where noted). Features: 1-pcs 24-ton carbon rod blank construction Split grip with cork and...

    $89.99
  • MARCUM® LX-9L LITHIUM EQUIPPED SONAR SYSTEM

    MARCUM® LX-9L LITHIUM EQUIPPED SONAR SYSTEM

    Decades of advanced sonar engineering meet wicked underwater wizardry; virtual reality joins aquatic reality, and both live to tell their stories—all on the screen of the same high-powered device. The minds at MarCum Technologies unleash the new LX-9L...

    $987.10
  • MarCum® Lithium Battery with Charger MarCum® Lithium Battery with Charger

    MarCum® Lithium Battery with Charger

    MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw designed for deep cycle batteries. The MarCum King Lithium LiFePO4 at 12V18AH delivers deep cycle...

    $110.99 - $189.99
  • MARCUM M1LI LITHIUM COMBO FLASHER SYSTEM

    MARCUM M1LI LITHIUM COMBO FLASHER SYSTEM

    The most advanced flasher-sonars ever built, the MarCum® “M” Series offers brushless, dead-quiet operation with dazzling bright and crisp color definition of bottom, fish, baitfish and your lure, all illuminated on the highest resolution display...

    $674.99
  • Fenwick Techna Ice

    Fenwick Techna Ice

    Fenwick Techna Ice Spinning Rods feature high modulus solid carbon blanks for improved strength, high quality cork handles, and Sea Guide ergonomic reel seats. These rods are strong and durable and preserve the lightweight feel and sensitivity that...

    $69.99
  • Marcum CP2 Wireless Camera Panner

    Marcum CP2 Wireless Camera Panner

    With the push of a button scan a full panoramic 360-degrees from up to 30 feet away Marcum Wireless Remote Camera Panner Kit, Black With the push of a button scan a full panoramic 360-degrees from up to 30 feet away Panner Kit includes Wireless Camera...

    $79.99
  • MARCUM® LX-7L LITHIUM EQUIPPED SONAR SYSTEM

    MARCUM® LX-7L LITHIUM EQUIPPED SONAR SYSTEM

    From the ice age to the digital age, MarCum’s vanguard LX-7L Lithium LiFePO4 has forever transformed the game of hunting fish on frozen water. Over a decade of cutting-edge sonar design in the making, the radically innovative LX-7L Lithium LiFePO4 has...

    $799.99
  • MARCUM® RECON 5 UNDERWATER VIEWING SYSTEM

    MARCUM® RECON 5 UNDERWATER VIEWING SYSTEM

    The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- purpose sun shield/screen protector. The camera features both visible LED lights as well as a stealthy...

    $369.99
  • MARCUM® MX-7GPS LITHIUM EQUIPPED GPS/SONAR SYSTEM

    MARCUM® MX-7GPS LITHIUM EQUIPPED GPS/SONAR SYSTEM

    Now introducing the leader in sonar and mapping technology, Marcum Technologies brings you the MX-7GPS. As a Lithium-powered sonar/GPS combination unit, we’ve taken GPS mapping and fused it to Marcum’s legendary sonar platform. For decades, we’ve built...

    $692.10
  • Ice 45

    Ice 45

    Dual Beam Sonar: Choose from a narrow and a wide beam for great detail or a generous coverage area, helping you identify fish, structure and contours. 3-Color Fiber Optic Center Flasher Display: Indicates bottom, fish and your lure in real-time. 2X...

    $699.99